The Future of Chief Revenue Officer (CRO)

Chief Revenue Officers are no longer just managing sales—they’re orchestrating across the full customer journey, aligning strategy with execution, and becoming power users of AI to unlock growth in complex environments.

We're launching a study to map how today’s CROs are navigating this transformation.

To recognize exceptional contributions, one participant will receive a $10,000 scholarship toward a world-class executive education program.

Participate

Why This Study Now?

Growth-stage and enterprise companies are operating in fragmented ecosystems—marketing, sales, finance, product, customer success—all trying to scale in sync but often misaligned.

CROs are becoming the connective tissue. They hold the narrative between departments, translate company-wide objectives into measurable revenue strategies, and keep teams focused amid continuous change.

Now, they’re also tasked with integrating AI into their playbook. Participate now!

How CROs Are Actually Using AI

How They Earn Trust Across Executive Teams

What a Best-in-Class CRO Enablement Stack Looks Like in 2025

What Workflows They’ve Automated or Augmented

How It Works

Participate in an up to 20-minute AI interview and get early access to the results.

1. Start the AI Interview

You’ll meet our research assistant—powered by Complex Chaos. It will ask you 8–10 questions about your role, your challenges, and how (or if) AI is entering your workflows. Start now!

2. Your Answers Fuel the Study

We’ll anonymize and analyze hundreds of responses to surface the patterns, pain points, and breakthroughs shaping this evolving function.

3. Get Early Access to Results

Receive an executive summary of key findings before we publish and opt-in to a Op-Eds.

Who Should Participate?

We’re inviting voices shaping the future of revenue leadership:

Chief Revenue Officers leading across sales, marketing, and success.

Strategic operators acting as force-multipliers in GTM execution.

Revenue leaders integrating AI into their commercial stack.

What You’ll Walk Away With

We’re building systems to help leaders reduce friction, amplify focus, and move faster—without burning out.By participating, you’ll get:

A clear picture of how your peers are adapting to complexity.
Fresh inspiration on what to automate, delegate, or elevate.
First access to the 2025 CRO Benchmark Report.

Executive Education Award

To recognize the depth and quality of insights shared, we’re selecting one standout participant to receive a $10,000 scholarship toward a world-class executive education program.